Web3 Marketing: Strategies, Channels, and Community-Led Growth in the Decentralized Internet Era
Introduction to Web3 Marketing
Web3 marketing refers to promotional and engagement strategies designed for decentralized platforms powered by blockchain technology. Unlike traditional digital marketing, which relies heavily on centralized platforms such as Google and Meta Platforms, Web3 marketing focuses on community ownership, transparency, token-based incentives, and peer-driven growth. It is closely connected to the evolution of blockchain ecosystems such as Ethereum and Solana, where decentralized applications (dApps) operate without traditional intermediaries.
In Web3, users are not just consumers; they are participants, stakeholders, and sometimes co-owners. This shift significantly changes how marketing strategies are structured and executed.
Core Principles of Web3 Marketing
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